The salon relied on a single desk phone line for everything.
During busy times, the front-desk staff was often tied up with in-salon guests, leaving incoming calls to ring unanswered or go straight to voicemail.
No one regularly checked those voicemails until hours later—if at all. By that point, many potential clients had moved on and booked elsewhere.
With no organized way to manage missed calls or track which voicemails were handled, the salon unintentionally turned away paying customers who simply couldn’t reach a live person.